Server Tag Manager¶
AdPulse Server Tag Manager hosts server-side Google Tag Manager containers. Instead of running the tags inside the visitor's browser, processing happens on a server in the SA East (Brazil) region — closer to your audience and where third-party script blocking has much less effect.
AdPulse dashboard in Portuguese
The AdPulse dashboard interface is only available in Portuguese. The labels quoted in the steps below are exactly what you see in the product.
Who it is for¶
- Publishers who want to recover events that ad blockers drop in the browser.
- Advertisers and agencies who need more complete and consistent conversion data.
- Anyone already using Google Tag Manager who wants to run tags server-side without rewriting the implementation.
What you will find here¶
| Page | When to read |
|---|---|
| What is server-side tagging | Start here — the concept and why it matters. |
| How to create a container | When you are ready to provision your first server. |
| How to get the configuration string | If you got stuck at the step of pasting the GTM configuration. |
| How to get the tag server URL | To set up the container inside GTM. |
| How to install the WordPress plugin | If your site runs on WordPress. |
| How to connect a custom domain | To serve the container under your own hostname. |
| First-party domain | Before choosing the hostname — avoids blocking. |
| Using the tag server Preview | To debug tags before publishing. |
| Usage, limits and billing | To understand how requests are counted. |
| Global CDN and server location | To know where it runs and how it is delivered. |
| Troubleshooting | When something is not working. |
How it works, in short¶
- You create a container in the dashboard and paste the Google Tag Manager configuration string into it.
- AdPulse provisions the tag server and gives you a public URL for your container.
- You tell GTM that URL and point your site at it — directly or through the WordPress plugin.
- Incoming requests are metered and billed according to your plan.
Server location and CDN
Containers run in SA East (Brazil) and content is delivered by a global CDN (Cloudflare) so files load closer to the visitors of your site. The CDN cannot be disabled.
Always copy the URL from the dashboard
Your container URL appears on the container page and in the integration instructions. Use the URL shown there — it is already the current one and avoids any mismatch with what is documented here.
Prerequisites¶
- An AdPulse account with the Server GTM feature enabled on your plan.
- Access to Google Tag Manager with a server-type container (or the intention to create one).